10 Tips To Grow Your Real Estate Business On Social Media


As a real estate investor, there are various means by which you can grow your business. One of such is the social media. Today, the social media serves as an avenue for businesses to quickly make their brand known to millions of users across the globe. This unique platform has made marketing far more efficient than it was in the past. So, in this article, you will learn not only how to explore this remarkable tool, but also how to use it to your advantage.

The fact that social media platforms now have an established network further enhances their ability to help grow your real estate business faster. According to estimates, the number of social media users has been on the increase, thanks in part to technological advancements.  About 3.5 billion people are said to using the internet, as of 2017. Of this number, approximately 3.03 billion have a social networking profile and use it actively.  Therefore, it is easy to see why several businesses engage people and promote their brand through social media sites like Facebook, Instagram, Twitter, Pinterest, among others.

 Today, good realtors use various networking sites to get the word out about their companies.   That notwithstanding, whether or not you will achieve success on social media sites depends on how well you can relate to customers online as well as the originality of your content. Also, search engine optimization and social media marketing tools help make it easier for real estate businesses to boost their brands by providing them with the opportunity to attract their target audience and build relationships with them.

 To help provide ways for you to grow your business to the next level, we have put together ten tips that will help you to promote your real estate business on social media. They include:

Ten Practical tips to grow your real estate business on social media

1.    Study the trend on the social media platform

Social media platforms have grown in number by leaps and bounds.  Today, some of the popular ones include Facebook, YouTube, Google Plus, Pinterest, Instagram, Twitter, etc. Together, these sites have millions of users, with Facebook alone having up to 2.07 billion monthly active users, according to statistics released by Statista. These sites have trends that when followed successfully, will help improve the growth of your business. For instance, if want to use a social media platform like Twitter to create awareness for your real estate business;

•      The first thing you have to do is study the Twitter profile of your competitors to discover their marketing strategies on the network.

•      After that, conduct a Twitter search to look up the search terms clients are using to search for real estate.

•      Then, create a tweet with those target keywords that people are using to search for the business you offer. It is common to find people use tags like “realtor in Alabama”, “looking for a good home,” etc.

You can employ the same strategy on other social media platforms.

2.    Be genuine

Make sure that your posts are clear and concise enough to be understood by potential customers. Clients will move on to the next post if they find it hard to relate with yours.  Consequently, your content should project originality and purpose. Also, do not forget to keep it short.  Similarly, it is important to have your post project the personality of your business with a touch of the ‘human’ element.


3.    Make your page interactive

Before you open an account on any social media platform, remember that it is not about you but your customers. So, make sure to keep your page lively. It is okay to seek the opinion of customers on offers, but do not go overboard. You may ask them about their tastes and what they think the trending style is in real estate.  As such, you may occasionally ask questions like “what kind of flooring is your favorite?”, “what kind of windows and shutter are the best?” Asking clients’ input about your business gives them a sense of importance and convey the message that your business is customer-focused. This will keep them coming back and referring other people to you. As such, it is essential to design your content such that 80% of your posts are centered around customer interest, daily life and other relevant updates, while 20% of them should be about your company.

4.    Make your post colorful

The good old clichéd saying “a picture is worth a thousand words” holds true in social media marketing, especially in real estate.  You won’t get much attention if you use just words to describe a particular property. Posting a bright and colorful picture, however, achieves your exact goal. Seeing is believing. Posting pictures of the said property will arouse customers interest. Also, your customers might share the pictures you posted with friends, family and followers, making your business a lot more popular. You can take it up a notch by making video compilations of your properties and posting them on platforms like Facebook, Instagram and YouTube, to showcase all of the properties you want to sell.


5.    Engage customers with offers

Never underestimate the power of incentives. People respond to incentives. Special offers or giveaways create awareness for a product, as more people get to know about it. The same applies to real estate.  Making special offers will lead to an increase in the number of people checking out your page. So, if you are giving out discounts or having a contest, share it on your company’s social media pages to create awareness and watch it spread like wildfire.

6.    Be innovative

The importance of innovation in any business cannot be overstated. As a business person, it is important that you find ways to come up with new ideas to increase your customer base online. For instance, you can add a section to your page where buyers who want to buy a house in a particular area will be on a waiting list. This will help you sell properties much more quickly. Also, you can create a space where people who want a specific type of house can describe it to you. All these will help ensure that you retain most of your customers and also acquire new ones.

7.    Give your customers good reasons to “follow” or “like” your page

 You should never appear desperate in an attempt to pull clients to your page. Most customers are put off by acts of desperation. To cleverly get customers to your page, simply make a very interesting invite that is enticing enough to attract them. This is why it is crucial to design a colorful page beforehand. Also, the tone of your message matter just as much as the message itself. You want to make your audience feel respected, and not as if they are being ordered around. Therefore, you should avoid making statements such as “like our page on Facebook.”  Instead, it would be appropriate to use words like “get answers to all your real estate questions on our Facebook page”. Feeling respected will give people a reason to check out your page.

8.    Know which of the social media platform fits you more

While it is good to use a lot of social media platform to get your business out there, you might also want to stick to the ones that you are most comfortable with. This is particularly essential if you do not have all the time in a day to   update all of your social media sites. So, choose the one that works best for you and stick to it.

9.    Be consistent

Consistency is key in social media marketing. Remember that most of your clients do not know you in person. As such, they judge your level of seriousness by how active you are on social media. When people follow you, they do so to get frequent updates about your activity. And you must give them just that if you want to achieve success. Lack of activity on your social media could signal to them you’re your business isn’t going as smoothly. Remember that, on social media sites, people do not owe you loyalty. Therefore, you have to earn it by working for it. It doesn’t matter for how long you have been on a particular social media platform; the moment you neglect it and take a vacation will be the moment you begin to lose your online followers. As a result, you should ensure to have something for your followers every day, if you want your number of followers to grow.

10.    Some hacks that might help your business grow faster on social media


For Facebook:

 Create a Facebook page that shows excellent pictures of your properties and make regular posts.

GO LIVE!! This is so crucial.  Its about Know, Like and Trust!!

 Always update your Facebook page with useful tips on how to own real estate properties.

You can also create a blog and create links that people can follow to read or see more pictures of the property.

 Also, you can use Facebook ads to promote your business.

For Pinterest:

Join Pinterest and create a local board. Get as many people as possible to follow that board.

 You can get more people if you invite people to collaborate on the board.

 Pin beautiful photos on the board to get more people.

For YouTube:

 You can use video tours on YouTube to piece short clips together. You can get your ideas, blogs, and social media pages and make them into a video if you wish to register a YouTube account. Doing this will help market your listing.

ü Also, after you have attained 100 views, your video will start showing up on top Google searches for people looking for properties.

For Twitter:

You can use local hashtags on Twitter to get customers’ attention. Doing this will make buyers find you faster.

You can also post beautiful pictures on Instagram, put your business listing on LinkedIn, or check out other social media sites.  If followed, these hacks will help you get a lot of followers on social media platforms within a very short amount of time.

In conclusion, you can use various social media strategies to market your real estate business.  Social media is a useful tool in this age where everyone is glued to their internet-enabled devices.

Lisa TuckerComment